![]() ![]() But, like a CEO, product managers set the goals, define success, help motivate teams, and are responsible for the outcome. The PM constantly communicates and collaborates with teams across the organization as well as with external customers and board members. People hear Horowitz’s analogy and think product managers have some kind of special authority. PMs play a decision-making role due to having wider knowledge and deeper understanding of the customer needs, the product, and the stakeholders' demands. Really, though, he's saying product managers need to balance all three needs and make hard decisions and trade-offs. As a Principal Product Manager, you will own the strategy and execution of building our NCM Intelligent Ops product, a core part of our Nutanix Cloud Manager (. People see Eriksson’s diagram and think that product managers manage the product between all three disciplines (UX, technology, and business). The Product Manager represents the business by reaching out to consumers to solicit feedback on the business’s product. I agree with both Eriksson and Horowitz, but not always with how their definitions are interpreted. The Principal Product Manager will develop the product strategy, opportunity analysis and validate business cases with requirements defined. Designs, develops and manages activities for a specific product or group of products from product definition and planning through production, release, and end. Fifteen years ago, Ben Horowitz, CEO of Opsware, called the product manager the “ CEO of the product.” Martin Eriksson, product leader extraordinaire and founder of ProductTank, initially summed up product management in a simple Venn diagram that sits the product manager at the intersection of business, technology, and user experience. Where practitioners of more established crafts, like design and engineering, have been able to segment themselves by their specialization, product managers are still defining what the role should be. The confusion about what a product manager is likely stems from the recency of the role. A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. After 10 years of studying the craft of product management, I’ve developed a deep understanding of what it means to be a product manager. ![]()
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